Sleek website design for HoneyHedge Craft: Improving the user experience.

The goal of this project was to create a more unified brand appearance, improve the customer experience, and elevate the website design. By learning more about HoneyHedge Craft and what kind of vibe they want to give to customers, I was able to provide a new set of brand colors which were then used on the website. After doing an audit of the current website, I was able to create a consolidated layout which would keep the most important information above the fold, and make it easier to customers to navigate the website and make a purchase. Building this website within Squarespace allowed HHC to continue to update and manage the website on their own.

My role: Wireframing, UX design, UI design, site mapping